Category of None

In today’s loud world, many writers fall into a dangerous trap.

Rather than betting on themselves, they spend their days experimenting with cheap marketing gimmicks and following the advice of growth gurus… only to end up sounding like everyone else.

If you’re anything like us, you have zero interest in writing cookie cutter content to please the masses. We’d bet you’re dying to create deep, authentic connections with your audience — connections that last.

In Category of None we’re going to provide you the roadmap to do just that. It doesn’t require stealing templates, or trying to work out the latest viral trends.

All it takes is embracing the world’s oldest and most persuasive art form—personal stories.

Grab reader's attention from your very first line
Structure engaging narratives that strike emotional chords
Develop a writing voice that unmistakably yours
Impart universal lessons that inspire readers to take action
Ensure you never run out of stories to tell

To stand out in the sea of sameness we’re currently experiencing, you don’t need to be the best at what you do.

You need to be the one with the story no one else can tell. The one who doesn’t even compete, because no one else can touch your unique perspectives and experiences.

Whether you're a budding writer fighting to break through the noise, a veteran looking to inspire change and touch more lives, or someone with a story you’re burning to tell—now’s the time to lean into yourself and carve out a reputation the machines and marketers can’t touch.

The world doesn’t need another watered down version of someone else. It needs the real you.

Raw. Authentic. Honest.

By sharing your unique experiences and insights, it’s your humanity that creates your market.

I began writing in 2016 as a way to better process the world and my role in it. Since then, I’ve built a six-digit audience, had my work featured in dozens of mainstream publications like Fast Company, Forbes, and Big Think, and published a best-selling book, Shy by Design. While I love writing, my true passion is helping others to get their stories to fly. I’ve coached hundreds of writers, edited over 1,000 stories, conducted 100+ storytelling workshops, and assisted clients in writing award-winning books praised by the Financial Times and The Next Big Idea Club.

I fell in love with storytelling originally through music. I began writing lyrics when I was 13 years old and adored the tales told in blues and country fables. As I dug deeper into the arts of writing and storytelling while building my online presence to the tune of 25,000 followers, I discovered a wealth of information that only reaffirmed my love of helping others own their stories. Today, I work primarily as a ghostwriter for a book publishing company, as well as a freelance editor and storytelling coach for creators, executives, and entrepreneurs.

If there were ever a time in history when the world needs more personal stories, this would be it. It’s getting harder and harder to decipher fact from fiction, smoke from substance, and AI from the beating heart. In essence, we’re experiencing a fakeness epidemic.

However, when you learn how to create your Category of None, your personal stories become magnets that authentically pull the right people to you and ensure they come back for more.

It will transform the way you show up online, how your audience sees you, and most importantly, how you see yourself.

When you share what truly matters and reveal your authentic self, you don’t chase attention—you attract it.

If you’ve made it this far and you’re ready to grow a community that cares through your personal stories, join us today and take advantage of our introductory pricing.

On March 14th at midnight, the price will double and remain that way as long as the Internet shall live.

We’d love to have you along for the ride.

Your unique experiences contain all the wisdom you need to stand out effortlessly in this saturated world.

All it takes is the courage to share your story.

To join us, choose the plan that works best for you and we’ll see you on the inside.

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How long will the course take?
In total, the video modules last for 2h 30m. However, if you find yourself busy, there’s no pressure to watch all the modules at once. You can go through your course at your own pace and you’ll never lose access or your progress.
Do I need previous writing experience?
Not at all! Category of None will help if you have a basic understanding of writing, but we cover all the fundamentals of how to craft your personal stories. Whether you’re well-versed or an absolute beginner, there’s something inside for everyone.
Is this purely for online writing?
No. Learning to become a memorable storyteller goes way past building an online brand. From being more confident in interviews and giving presentations to attracting your tribe and increasing your self-awareness, developing this skill has countless benefits that apply to our daily lives in the "real world."
What makes this different from other courses?
Where many writing courses today focus on growth on social media platforms, this course leans into the timeless craft of telling personal stories. Therefore, it'll help you build a universal skill. Tell great stories, no matter the time or place, and the rest will fall into place. In short, this course is about making great art that resonates with audiences, no matter the platform.
Will my access to the course be limited?
No. You'll have lifetime access, and all future upgrades, perks and bonuses that we release will be available to you whenever you come back to the course.

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